2011 is gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to know what trends are in store for the coming year? Could you adequately plan this rapidly changing industry? In the following paragraphs, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions come true. My predictions are not predicated on any kind of special powers. They are predicated on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I have a knack for spotting social media marketing trends. Which article lists four powerful trends unfolding right now. Premium Vacation Packages can profit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So read on and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is reported to be in the works of creating their own social networking. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “a worker social media use policy” to control business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.

Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.

I believe that one of the most notable four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to lose significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it almost impossible to talk to them. Take Facebook, for instance. They don’t list any contact information other than a Facebook page. Sure they will have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no phone number where one can call and speak to a human being? They do have a Facebook page it is possible to enter suggestions on, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty together with your account? You post a message and never get a reply! Twitter and LinkedIn are not much better. They don’t list a contact contact number or address either. However, I’ve found that they do answer your email and posted messages, although it sometimes takes as long as seven days to acquire a reply.

In my opinion, of the most notable three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as easy to lump them in with the rest of the social media giants yet. However, I could tell you that Google includes a notoriously poor customer support reputation. It’s been my experience with Google that the quality of service you receive depends upon the person you get on the phone. The good news is that you will get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media campaign if need be. Furthermore, if you’re using any of the top four social media marketing services, make a backup of one’s data. This is in the event you decide to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ will become among the top 3, in the social network arena by the end of 2012.

I know I’m going out on a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to grow at a much faster pace than other social media marketing sites. The exact number of Gmail users isn’t public, but we do know that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social network. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to make a social-networking product that is user friendly, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review where you are spending your advertising money and see if it makes sense using the Google properties. If you’re a person, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. In the event that you curently have a Gmail account, this will only take you about 5 minutes. The bonus here is you can also create a Google+ Brand page without a lot of fuss.